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 Job Description
Director, Communications and Public Relations
San Diego, CA
Posted Mar 20, 2013 by San Diego Community College District
Category: Public Relations, Marketing and Communications


San Diego Community College District
SDCCD Administrative Offices

Director, Communications and Public Relations

Closing Date

Pay Information

Range 17, $7,298 – $10,599 per month based upon the current Management Salary Schedule and an additional $1,500 stipend for Market Additive. Initial salary placement is typically between Steps A ($7,298) and Step C ($8,007) with six (6) years of verifiable, directly related experience. Promoted or transferred employees will be placed as specified in the CBA. This position is FLSA Exempt (does not accrue overtime). Benefits will be provided under the terms of the Management Agreement. This is a designated management position. Annual Salaries will be recalculated for service less than a full academic year based on Education Code §87815, any adjustment will be made on the first pay period, if warranted. Travel reimbursement for interviewees traveling more than 200 miles, one-way, will be paid according to geographic location (see SDCCD Travel Stipend Policy, Rev 7/14/2011). Relocation expenses up to $5,000 may be provided. The SDCCD Employment Web Page provides a link to employee collective bargaining agreements/handbooks, and more information about terms and conditions of employment to include salary and benefits.

FLSA Status

Position Type

Bargaining Unit



Communications & Public Relations

The Position
Applications are currently being accepted for the position of Director, Communications and Public Relations located at the District Administrative Offices.

This position reports to the Chancellor. The Director of Communications and Public Relations will oversee the Communications and Public Relations office and will plan, organize, direct and evaluate a variety of activities to develop and maintain a strong public image for the District and to advance the goals and objectives of the District at the local, state and national levels.

Desired Qualifications

• District organization, operations, programs, policies, procedures, philosophy, mission, goal and objectives.

• Legislative process at the local, state and national levels.

• Marketing strategies and techniques.

• Oral and written communications skills.

• Principles and practices of effective public, community and media relations.

• Principles and techniques of desktop publishing, photography, interviewing, speech-writing, editing and proofreading.

• Techniques of preparing, producing and disseminating information, using all major communication media.

Skills and Abilities:

• Analyze and evaluate sensitive situations accurately, using good judgment to determine public relations consequences and recommend effective courses of action.

• Communicate effectively in writing and orally.

• Establish and maintain effective and cooperative working relationships with others.

• Establish schedules and meet deadlines.

• Plan and implement an effective communications and public relations program.

Training and Experience:

• A Bachelor’s degree from a regionally accredited institution (a Master’s degree is preferred) and five years of experience in higher education (preferable at a community college) and direct experience in community outreach and information.

Commitment to Diversity:
All applicants must have demonstrated cultural competency, sensitivity to and understanding of the diverse academic, socioeconomic and ethnic backgrounds of community college students and staff.

Special Instructions to Applicants:
To ensure full consideration, qualified candidates must submit a complete on-line application (references to résumés or other uploaded documents within the on-line application will be considered an “incomplete” application; if any section does not apply, please enter “N/A”). The following document(s) should be assembled prior to completing the on-line SDCCD Classified Application:

• Letter of Application, no more than five pages (double-spaced, 12 point font), addressing your background and experience related to the Desired Qualifications as listed on this job posting, including:

• Community relations

• Media relations including generating the interest of the media in organization accomplishments and events

• Experience working on state and national issues on behalf of an organization

• Legislative relations

• Résumé, not to exceed two (2) pages

Professional References (within respective section of on-line application): Candidates must provide 5 professional references [which include the name, telephone number, and e-mail address] familiar with the candidate’s work experience. References will not be contacted without permission of the candidate.

Important: To ensure consistency and fairness to all candidates, please do not submit materials other than those requested (i.e., personal photo, articles you’ve written, etc). Please only upload requested documents using respective document name labels. Uploading extraneous materials, unless specifically requested within this posting, may result in your application not being reviewed.

• Application materials sent via mail, fax, or e-mail will not be accepted.

• Note that correspondence, including interview invitations, will be sent to you via e-mail.

Conditions of Employment:


• Submit “official” college transcripts as stated on application (even if a degree is not a requirement for this position)

• Pass a pre-employment physical exam at the District’s expense

• Provide a Certificate of Tuberculosis Exam for initial appointment (Note: The certificate must be renewed every 4 years as a condition of continuing employment)

• Have fingerprints taken by a Live Scan computer at the candidate’s expense (Clearance must be received prior to first day of employment)

• Present original documents for proof of eligibility to work in the United States

• Attend a new hire processing appointment in Human Resources located at the District Administrative Offices

Additional Information:

SDCCD provides a comprehensive fringe benefit package for its full-time classified employees. The District contributes toward the cost of the premium (including dependent coverage) for the medical insurance plan options. Additional benefits include dental, vision, sick leave, vacation and opportunities for professional development. Contract employees become members of the California Public Employees’ Retirement System (CalPERS) upon appointment.

Please note that an employee may be transferred to any site at the option of the Chancellor.

To apply, please visit: http://www.sdccdjobs.com/postings/4001

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